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Impression vs click rate11/2/2023 ![]() New viewers will need more convincing before they click. Or is it decreasing because YouTube is showing your content to more viewers? That could mean you have more impressions but fewer clicks as you reach a new audience.Is your click-through rate high because you don’t have many videos?. ![]() No matter what the numbers say, put your CTR into perspective: Compare that to a large channel with 150,000 impressions and 10,000 views. If you’re a small creator getting 100 impressions per video, it only takes a consistent 20 viewers for a 20% click-through rate. Slow and steady improvements will take you where you need to be.Īlso, be careful about how you interpret YouTube's general CTR range. YouTube's general range for CTR is just extra information if you're at 2%, don't fall in love with idea of reaching 10% anytime soon. Is your CTR within this range? If so, don't set wild expectations for yourself. What Is a Good Click-Through Rate?Īt one point, YouTube stated that “half of all channels and videos on YouTube have an impressions CTR that can range between 2% and 10%.” Scrolling down further reveals a chart showing how many impressions we received in that period. As you can see, our CTR is 5.1% for the last 28 days. The graph above is from the vidIQ channel. It shows your rate over time, and you can hover over the play buttons to see which videos produced certain rates: Adjust the period selector (seven days, one month, three months, one year, or the lifetime of your channel).Next, you’ll see a graph showing impressions, impressions click-through rate, views, and unique viewers.Click Analytics in the left navigation menu.Log in to YouTube and go to the YouTube Studio (click your profile image and select YouTube Studio).How to See Your Click-Through Rate In the YouTube Studioīefore you try to increase your CTR, figure out what your current percentage is. So if 30 people clicked on a video, but 1,000 saw the thumbnail overall, you’d have a click-through rate of 30%. Here’s the click-through rate formula: number of clicks / number of impressions x 100 = CTR.
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