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Google drive digital asset management11/6/2023 ![]() Plus, with easier access to their library of photos, Rob and his team can make better - and more frequent - use of their assets across content channels. PhotoShelter is now Burnley’s centralized visual content hub where all photographers upload and organize their photos during match weeks. Here’s how PhotoShelter helped Burnley take on the challenges of scaling their marketing efforts: ![]() I like nice, clean processes and everybody knowing where everything is.” Rob Porteous, Media and Marketing Director, Burnley FC The Solution: A Content Distribution Workflow That Actually Worksīurnley chose PhotoShelter to help take its team from a national brand to the global stage. “I was overhearing conversations in the office where people were saying, ‘Where’s this? Where’s that? Who’s got this? Have you uploaded that?’ It wasn’t a seamless process where our photographers upload assets into one place and everybody knows where they are straight away. The move to the Premier League would come with pressure to operate at a higher caliber than ever before. With a disorganized and disjointed photo library, Rob’s team struggled to track down the best images that would engage fans online. Missed opportunities for fan engagement.Doing this for every single player took hours. The team required an employee to dig through match day photos, find the ones with each player, and bundle them to send. Manual tasks were making workflows inefficient. There were files in too many places, and no one knew who uploaded what, when, or where. With content everywhere, the team couldn’t easily find anything. The team was using a cumbersome combination of tools including Google Drive, WeTransfer, WhatsApp, and email. He started by evaluating the team’s digital tools, and he found several major issues: With more attention on Burnley - and the opportunity for bigger brand partnerships - Rob and his team needed to streamline their internal processes. As his team moved from the Championship to the Premier League, which has a global audience of 4.7 billion people, top-quality content became even more important. Rob Porteous, Burnley’s Media and Marketing Director, manages a team of 12 employees responsible for various types of digital content, from videos to social media. The Challenge: Finding the Right Tools to Meet the Club’s Goals After the men’s team was relegated to the Football League Championship in 2021, it enjoyed a successful following season with Burnley returning to the premier League for the 2023-2024 season, competing against some of the most prominent clubs in world football. Overview: An English Institution with Top-Flight Dreamsįormed in 1882, Burnley Football Club was one of the founding members of the English Football League and has been a national institution for nearly a century and a half.
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